TERMS AND CONDITIONS of #BeTheFire Contest


  1. The “Contest” shall be valid from 18 july to 5th September (both days inclusive) and is restricted to male citizens and residents of India only
  2. This “Contest” is open to all male Citizens and residents of age 18 years and above except to EMAMI Limited’s (hereinafter referred to as “we”) employees, officers and directors and their immediate family members (spouse, children, parents, siblings, regardless of where they live), employees, officials, directors, dealers, suppliers, partner agencies, associate companies, trade partners, temporary employment agency, advertising and promotional agencies, auditors, their associate companies and their immediate family members (spouse, children, parents, siblings, regardless of where they live).
  3. The mechanics of the contest are as follows:
    1. a. The participant shall be required to have personal Facebook or Twitter account.
    2. b.The participant shall be required to click a personal selfie with Fair And Handsome pack and post the same on its timeline/profile page of Facebook and/or Twitter account with Hashtag #BeTheFire
    3. c. The photograph should be in JPEG format and objects should not be added or removed in order to enhance the same.
  4. The participant hereby confirms that their entries shall neither be in violation of any third party Intellectual Property Rights / any other law of Land nor shall be defamatory / obscene / vulgar/ provocative/ indecent/ libellous/ hateful/ objectionable/ disparaging/ infringing/ threatening/ and/or of similar nature at any point of time and agree to indemnify the Company with regards to the same The participant hereby agrees to indemnify the Company against any direct and/or indirect losses arising from the same. We reserve the right to reject such entries.
  5. Our decision will be final and binding with regard to the ‘Contest’ winners selection and prize and no correspondence will be entertained in this regard.
  6. Among all the valid entries received, selected winners shall be entitled to Fair and Handsome gift hampers.
  7. Lucky winners will get a free invitation pass of the success party of movie “Kabali”. The date and venue of the party shall be communicated to the lucky winners. The prize shall mean and include only free official entry to the venue and shall not mean any travel/lodging for any outstation winners.
  8. Winners will be declared on official website of Fair and Handsome and also in its Facebook and Twitter page.
  9. The pictures with the maximum likes, shares or comments have a higher chance of winning.
  10. 10. It shall be the Participant's responsibility to ensure that a valid name, e-mail address, phone number or any other details required by us is provided. Selected winners will have to share an ID proof with their address mentioned. No pan card, School/College ID will be accepted. Only Aadhar cards, Driver’s license or Passports with Address proof will be accepted. We reserve the right, at any time, to verify the validity of entries and participants (including a participant’s identity, age and place of residence) and to disqualify any participant who submits an entry that is not in accordance with these Terms and Conditions. Duplicate or plagiarized entries shall be disqualified. Multiple entries by the same individual shall be liable to be disqualified.
  11. No purchase of Company’s product is required for participation which is purely optional and voluntary on the part of the participant.
  12. If the winners fail to contact us, the email/direct message sent to the winner is returned as undeliverable or the winner declines the prize, the winner will be disqualified and a new winner will be considered in the same manner and notified.
  13. Prizes cannot be exchanged for other prizes. They cannot be encashed and/or transferred. The’ Contest’ Prize shall not be transferred or sold, and cannot be clubbed with any other Offer and will be exclusively for the Winner.
  14. We are not under any obligation to entertain or correspond for any clarification/query related to this contest.
  15. Contest entries will be void where prohibited or restricted.
  16. We shall not be liable under any circumstances towards any loss or damage or expenses or cost or any third party liability, whether directly or indirectly, arising out or in relation to use or availing of any prizes and/or in connection with the said prizes as the case may be.
  17. We have the right to dismiss participant’s entry at our sole discretion including, but not limited to pertaining any of the following conditions: a) Use of false or other people’s personal information for entry (b) Multiple entries using multiple account (c) Using of any software program or unfair means or any other means to get added advantage over the other contestants.
  18. We reserve the right, in its sole discretion, to disqualify any individual if we find it to be tampering with the entry process or the operation of the Contest or to be acting in violation of these Contest terms or in an unsportsmanlike or disruptive manner. It is hereby clarified that any participant using any unfair means of participation in any manner whatsoever including but not limited to using of any software programs shall be disqualified and not be eligible for any prize.
  19. We shall deem any information voluntarily supplied during the course of the ‘Contest’ and/or personal information provided by the Participants as “non-confidential”, which hereby discharges all obligations of confidentiality. Each Participant expressly agrees that by his participation in the ‘Contest’, we may use any information collected, in any media or future promotional, publicity and marketing material, without any reference, payment or other compensation to the Participant, subject to applicable privacy and data protection laws.
  20. We and advertising and promotion agencies, and their respective officers, directors and employees, shall not be liable for any injury, loss or damage, claims, demands or liabilities of any kind incurred by the Participant as a result of the Participant's participation in the ‘Contest’ and availing the Contest Prize. This includes, without limitation, personal injury, death, and property damage, and claims based on publicity rights, defamation, or invasion of privacy.
  21. By sharing photographs contestants grant us, a perpetual, non-exclusive, worldwide, royalty-free license to use, copy, print, display, reproduce, modify, publish, post, transmit and distribute the same. All the pictures submitted during Contest shall become our property and we shall have the liberty to use the Comments, for advertisement or publicity without any further communication or consideration to the user. We shall have the intellectual property rights including copyright and other related rights under the law in such photographs.
  22. We reserve the right to use the Winners names and ‘Contest’ entries, for promotion and post-coverage of the ‘Contest’ on our social media platforms and other platforms.
  23. We shall monitor, on random basis time, the Comments and shall block the profile if in our opinion the same constitutes taking out personal vendetta or vengeance, provocative, vulgar, explicit, or any language depicting any hatred towards any person or country or race is posted by any participant. Participants found indulging in any malpractices such as cheating or creating dubious profiles etc., shall be disqualified from the ‘Contest’ and shall not be eligible for the ‘Contest’ Prize.
  24. Each participant's personal information may be disclosed to governmental or regulatory bodies if the same is required by law, rule or regulation or in response to a valid order of a court or authorized agency of the government or other legal process.
  25. We shall not be responsible and liable for any late, misdirected, lost or unsuccessful efforts to notify the Participant, as a consequence of telephone or internet service delays, interruptions, failures or overloads and shall in no event be responsible and liable for any act, omission, failure or delay arising from, but not limited to, acts of God, riots, acts of terrorism, labour or industrial dispute, strike , change in government policy or any other cause beyond the reasonable control by us.
  26. It is strictly prohibited to post Comments that contain expressions of hate, abuse, offensive images or conduct, obscenity, pornography, sexually explicit, hurting sentiments of any religion, community or country or any material that could give rise to any civil or criminal liability under applicable law or regulations or that otherwise may be in conflict with these Terms and Conditions or the Advertising Code. Further the contestant hereby confirms that he shall be posting his own views to which we do not subscribe and shall indemnify us in all manner whatsoever against any action taken by the authorities.
  27. The Participants shall indemnify and hold us harmless against any loss that may occur to them due to non-adherence of the terms and conditions of the ‘Contest’.
  28. We at our sole discretion reserve the right to modify the terms and conditions relating to the Contest from time to time and/or suspend, shorten, modify, extend or cancel this ‘Contest’ without prior notice, without stating any reason and no claim in this regard shall be entertained.
  29. If any of these terms and conditions is held to be invalid or unenforceable to any extent for any reason including by reason of any law or regulation or government policy, the remainder of these terms and conditions other than those which are held invalid or unenforceable, shall not be affected thereby, and shall be valid and enforceable to the fullest extent permitted by law. Any invalid or unenforceable terms and conditions shall be replaced with terms and conditions, which are valid and enforceable and most nearly reflect the original intent of the unenforceable terms and conditions.
  30. We reserve the right, in its sole discretion, to disqualify any individual we find to be tampering with the entry process or the operation of the ‘Contest’ or to be acting in violation of these terms and conditions, or in an unsportsmanlike or disruptive manner.
  31. In case of any dispute or difference in respect of or in connection with the ‘Contest’ and/or the prizes herein, our decision shall be final and binding on all concerned and no correspondence or appeals will be entertained in this regard.
  32. We are not responsible for and will not be liable for (I) telephone, electronic, hardware or software program, network, Internet or computer malfunctions, failures or difficulties of any kind; (II) failed, incomplete, garbled or delayed computer transmissions; (III) any printing or typographical error in any material associated with the contest.
  33. We respects winners' privacy and is committed to collect, store or use personal data only for the purposes of this contest, in line with applicable data protection laws and in accordance with its stated Privacy Practices. We will not share or sell any personal information provided by means of this Contest, but may transfer entrants' personal information to organizer affiliated companies.
  34. Our parent company, affiliates, subsidiaries, advertising and promotion agencies, and their respective officers, directors and employees, shall not be liable for any injury, loss or damage, claims, demands or liabilities of any kind incurred by the Participant as a result of the Participant's participation in the ‘Contest’ and availing the Contest Prize. This includes, without limitation, personal injury, death, and property damage, and claims based on publicity rights, defamation, or invasion of privacy.
  35. By participating in this ‘Contest’, you agree that no claim shall be asserted against the us, affiliates or any of their respective directors, officers, employees or agents in respect to any and all losses or injuries (including without limitation special, indirect or consequential losses), damages, rights, claims or actions of any kind whatsoever that result from your participation to this Contest and/or your acceptance and enjoyment of the prize.
  36. We shall not be responsible for any loss or damage due to Act of God, governmental action, other force majeure circumstances and shall not be liable to pay any amount as compensation or otherwise for the same.
  37. The terms and condition of this Contest shall be governed by Indian Laws. Any and all disputes, controversies and conflicts (“Disputes”) arising out of the Contest shall be referred for Arbitration to a Sole Arbitrator to be appointed by EMAMI Limited whose decision shall be final and binding on all. The place of arbitration shall be Kolkata. The Courts at Kolkata shall have the exclusive jurisdiction in respect of all the subject matter with relation to the Contest.
  38. By the act of taking part in the Contest, the participants shall be deemed to have read, understood and unconditionally accepted the terms and conditions of the same and further agreed to be bound by the terms and conditions with modifications made if any from time to time.


TERMS AND CONDITIONS of “PlayHandsome Moment” Activity

  1. The activity will be carried out in the Fair and Handsome stalls located outside the Football Stadium in the Shri Chattrapati Shivaji Sports Stadium at Balewadi, Pune on home match days of FC Pune City during the Season 2 of Indian Super League. The activity shall be carried out from 5th October to 20th December 2015 (both days inclusive)
  2. The intending participants shall be required to have their pictures clicked in the photo stalls.
  3. It shall be the Participant's responsibility to ensure that a valid name, e-mail address, phone number or any other details required by us is provided. We reserve the right, at any time, to verify the validity of entries and participants (including a participant’s identity, age and place of residence) and to disqualify any participant who submits an entry that is not in accordance with these Terms and Conditions. Duplicate or plagiarized entries shall be disqualified. Multiple entries by the same individual shall be liable to be disqualified.
  4. The Participant(s) unconditionally and irrevocably grants EMAMI the copyright of the photograph submitted for the contest and which may be used by the company for its future marketing activities and promotion without payment of any fees and without further communication. By participating in the contest, the participant(s) grants us, a perpetual, non-exclusive, worldwide, royalty-free license to use, copy, print, display, reproduce, modify, publish, post, transmit and distribute the photographs.
  5. Amongst the photo-entries submitted, the Company appointed Judges will choose 10 (ten) individual winners on each match day who will get VIP tickets of the next match. For the last match of FC Pune City to be played at Pune, there will no prize of VIP tickets of next match.
  6. Two lucky winners will be selected for “Meet and Greet” with FC Pune City players.
  7. Selection by the judges is final and cannot be challenged.
  8. Prizes cannot be exchanged for other prizes. They cannot be encashed and/or transferred. The ‘Activity’ Prize shall not be transferred or sold, and cannot be clubbed with any other Offer and will be exclusively for the Winner.
  9. If the winners fail to contact us or the email/direct message/call sent to the winner is returned as undeliverable or the winner declines the prize, the winner will be disqualified and a new winner will be considered in the same manner and notified.
  10. In case of any dispute or difference in respect of, or in connection with the ‘Activity’ and/or the prizes herein, our decision shall be final and binding on all concerned and no correspondence or appeals will be entertained in this regard.
  11. We reserve the right to use the Winners names and ‘Activity’ entries, for promotion and post-coverage of the ‘Activity’ on our social media platforms and other platforms.
  12. We shall not be responsible and liable for any late, misdirected, lost or unsuccessful efforts to notify the Participant, as a consequence of telephone or internet service delays, interruptions, failures or overloads and shall in no event be responsible and liable for any act, omission, failure or delay arising from, but not limited to, acts of God, riots, acts of terrorism, labour or industrial dispute, strike, change in government policy or any other cause beyond reasonable control by us.
  13. The Participants shall indemnify and hold us harmless against any loss that may occur to them due to non-adherence of the terms and conditions of the ‘Activity’.
  14. We, at our sole discretion, reserve the right to modify the terms and conditions relating to the Activity from time to time and/or suspend, shorten, modify, extend or cancel this ‘Activity’ without prior notice, without stating any reason and no claim in this regard shall be entertained.
  15. We shall not be liable under any circumstances towards any loss or damage or expenses or cost or any third party liability, whether directly or indirectly, arising out or in relation to use or availing of any prizes and/or in connection with the said prizes as the case may be.
  16. Unless otherwise indicated, the Company shall deem any information voluntarily supplied during the course of the Contest and/or personal information provided by the Participants as “non-confidential”, which hereby discharges all obligations of confidentiality. The COMPANY shall be free to reproduce, use, disclose and distribute the information for its marketing activities and promotion without limitation.
  17. By participating in this ‘Activity’, the participant(s) agree that no claim shall be asserted against Emami, affiliates or any of its respective directors, officers, employees or agents with respect to any and all losses or injuries (including without limitation special, indirect or consequential losses), damages, rights, claims or actions of any kind whatsoever that result from participation in this Activity and/or your acceptance and enjoyment of the prize.
  18. Any and all disputes, controversies and conflicts (“Disputes”) arising out of the Contest shall be referred for Arbitration to a Sole Arbitrator to be appointed by EMAMI whose decision shall be final and binding on all. The place of arbitration shall be Kolkata. The Courts at Kolkata shall have the exclusive jurisdiction in respect of all the subject matter with relation to the Contest.
  19. By the act of participating in the contest, the participant shall be deemed to have read, understood and unconditionally accepted the terms and conditions of the contest and further agrees to be bound by the terms and conditions with modifications made if any from time to time.

TERMS AND CONDITIONS of PlayHandsome "College" Activity


PlayHandsome Moment (Hereinafter referred to as "Activity")

  1. The activity will be carried out in colleges across 6 cities, (tentatively to be conducted at Pune, Guwahati, Mumbai, Kolkata, Delhi, and Goa) that are a part of Indian Super League. The activity shall be carried out from 5th October 2015 to 20th December 2015. (both days inclusive)
  2. The intending participants shall be required to participate in the college events hosted by Fair and Handsome.
  3. It shall be the Participant's responsibility to ensure that a valid name, e-mail address, phone number or any other details required by us is provided in a legible handwriting. We reserve the right, at any time, to verify the validity of entries and participants (including a participant’s identity, age and place of residence), and to disqualify any participant who submits an entry that is not in accordance with these Terms and Conditions. Duplicate, illegible or plagiarized entries shall be disqualified. Multiple entries by the same individual shall be liable to be disqualified.
  4. The Participant(s) unconditionally and irrevocably grants EMAMI the copyright of the photograph submitted for the contest and which may be used by the company for its future marketing activities and promotion without payment of any fees and without further communication. By participating in the contest, the participant(s) grants us, a perpetual, non-exclusive, worldwide, royalty-free license to use, copy, print, display, reproduce, modify, publish, post, transmit and distribute the photographs.
  5. Amongst the contest entries submitted, the Company appointed Judges will choose 10 (ten) individual winners on each match day who will get General tickets of the next match. For the last league match of FC Pune City to be played at Pune on 5th Dec, 2015 there will no prize of General tickets of next match.
  6. One Lucky winner from every city will be selected for a “Meet and Greet” with Mr. Hrithik Roshan.
  7. Selection by the judges is final and cannot be challenged.
  8. Prizes cannot be exchanged for other prizes. They cannot be encashed and/or transferred. The ‘Activity’ Prize shall not be transferred or sold, and cannot be clubbed with any other Offer and will be exclusively for the Winner.
  9. If the winners fail to contact us or the email/direct message/call sent to the winner is returned as undeliverable or the winner declines the prize, the winner will be disqualified and a new winner will be considered in the same manner and notified.
  10. In case of any dispute or difference in respect of, or in connection with the ‘Activity’ and/or the prizes herein, our decision shall be final and binding on all concerned and no correspondence or appeals will be entertained in this regard.
  11. We reserve the right to use the Winners names and ‘Activity’ entries, for promotion and post-coverage of the ‘Activity’ on our social media platforms and other platforms.
  12. We shall not be responsible and liable for any late, misdirected, lost or unsuccessful efforts to notify the Participant, as a consequence of telephone or internet service delays, interruptions, failures or overloads and shall in no event be responsible and liable for any act, omission, failure or delay arising from, but not limited to, acts of God, riots, acts of terrorism, labour or industrial dispute, strike, change in government policy or any other cause beyond reasonable control by us.
  13. The Participants shall indemnify and hold us harmless against any loss that may occur to them due to non-adherence of the terms and conditions of the ‘Activity’.
  14. We, at our sole discretion, reserve the right to modify the terms and conditions relating to the Activity from time to time and/or suspend, shorten, modify, extend or cancel this ‘Activity’ without prior notice, without stating any reason and no claim in this regard shall be entertained.
  15. The participant(s) agree and further undertake not to post any provocative, defamatory, indecent, libelous, hateful, objectionable, disparaging, infringing, threatening materials regarding the Event /Company/ its products/its officials in any print and digital medium (be it Facebook, Twitter or any other social media) at any point of time and agree to indemnify the Company with regard to the same.
  16. We shall not be liable under any circumstances towards any loss or damage or expenses or cost or any third party liability, whether directly or indirectly, arising out or in relation to use or availing of any prizes and/or in connection with the said prizes as the case may be.
  17. Unless otherwise indicated, the Company shall deem any information voluntarily supplied during the course of the Contest and/or personal information provided by the Participants as “non-confidential”, which hereby discharges all obligations of confidentiality. The COMPANY shall be free to reproduce, use, disclose and distribute the information for its marketing activities and promotion without limitation.
  18. By participating in this ‘Activity’, the participant(s) agree that no claim shall be asserted against Emami, affiliates or any of its respective directors, officers, employees or agents with respect to any and all losses or injuries (including without limitation special, indirect or consequential losses), damages, rights, claims or actions of any kind whatsoever that result from participation in this Activity and/or your acceptance and enjoyment of the prize.
  19. Any and all disputes, controversies and conflicts (“Disputes”) arising out of the Contest shall be referred for Arbitration to a Sole Arbitrator to be appointed by EMAMI whose decision shall be final and binding on all. The place of arbitration shall be Kolkata. The Courts at Kolkata shall have the exclusive jurisdiction in respect of all the subject matter with relation to the Contest.
  20. the act of participating in the contest, the participant shall be deemed to have read, understood and unconditionally accepted the terms and conditions of the contest and further agrees to be bound by the terms and conditions with modifications made, if any, from time to time.


TERMS AND CONDITIONS of PlayHandsome "College" Activity in Pune


(Hereinafter referred to as "Activity")

  1. The activity will be carried out in colleges in Pune. The activity shall be carried out from 28th November, 2015 to 5th December, 2015. (both days inclusive)
  2. The intending participants shall be required to participate in the college events hosted by Fair and Handsome.
  3. It shall be the Participant's responsibility to ensure that a valid name, e-mail address, phone number or any other details required by us is provided in a legible handwriting. We reserve the right, at any time, to verify the validity of entries and participants (including a participant’s identity, age and place of residence), and to disqualify any participant who submits an entry that is not in accordance with these Terms and Conditions. Duplicate, illegible or plagiarized entries shall be disqualified. Multiple entries by the same individual shall be liable to be disqualified.
  4. The Participant(s) unconditionally and irrevocably grants EMAMI the copyright of the photograph submitted for the activity and which may be used by the company for its future marketing activities and promotion without payment of any fees and without further communication. By participating in the activity, the participant(s) grants us, a perpetual, non-exclusive, worldwide, royalty-free license to use, copy, print, display, reproduce, modify, publish, post, transmit and distribute the photographs.
  5. Amongst the activity entries submitted, the Company appointed Judges will choose 10 (ten) individual winners on each match day who will get General tickets of the next match. For the last league match of FC Pune City to be played at Pune on 5th Dec, 2015.
  6. One Lucky winner from the city will be selected for a “Meet and Greet” with the players of FC Pune City Team.
  7. Selection by the judges is final and cannot be challenged.
  8. Prizes cannot be exchanged for other prizes. They cannot be encashed and/or transferred. The ‘Activity’ Prize shall not be transferred or sold, and cannot be clubbed with any other Offer and will be exclusively for the Winner.
  9. If the winners fail to contact us or the email/direct message/call sent to the winner is returned as undeliverable or the winner declines the prize, the winner will be disqualified and a new winner will be considered in the same manner and notified.
  10. In case of any dispute or difference in respect of, or in connection with the ‘Activity’ and/or the prizes herein, our decision shall be final and binding on all concerned and no correspondence or appeals will be entertained in this regard.
  11. We reserve the right to use the Winners names and ‘Activity’ entries, for promotion and post-coverage of the ‘Activity’ on our social media platforms and other platforms.
  12. We shall not be responsible and liable for any late, misdirected, lost or unsuccessful efforts to notify the Participant, as a consequence of telephone or internet service delays, interruptions, failures or overloads and shall in no event be responsible and liable for any act, omission, failure or delay arising from, but not limited to, acts of God, riots, acts of terrorism, labour or industrial dispute, strike, change in government policy or any other cause beyond reasonable control by us.
  13. The Participants shall indemnify and hold us harmless against any loss that may occur to them due to non-adherence of the terms and conditions of the ‘Activity’.
  14. We, at our sole discretion, reserve the right to modify the terms and conditions relating to the Activity from time to time and/or suspend, shorten, modify, extend or cancel this ‘Activity’ without prior notice, without stating any reason and no claim in this regard shall be entertained.
  15. The participant agree and further undertake not to post any provocative, defamatory, indecent, libelous, hateful, objectionable, disparaging, infringing, threatening materials regarding the Event /Company/ its products/its officials in any print and digital medium (be it Facebook, Twitter or any other social media) at any point of time and agree to indemnify the Company with regards to the same.
  16. We shall not be liable under any circumstances towards any loss or damage or expenses or cost or any third party liability, whether directly or indirectly, arising out or in relation to use or availing of any prizes and/or in connection with the said prizes as the case may be.
  17. Unless otherwise indicated, the Company shall deem any information voluntarily supplied during the course of the Activity and/or personal information provided by the Participants as “non-confidential”, which hereby discharges all obligations of confidentiality. The COMPANY shall be free to reproduce, use, disclose and distribute the information for its marketing activities and promotion without limitation.
  18. By participating in this ‘Activity’, the participant(s) agree that no claim shall be asserted against Emami, affiliates or any of its respective directors, officers, employees or agents with respect to any and all losses or injuries (including without limitation special, indirect or consequential losses), damages, rights, claims or actions of any kind whatsoever that result from participation in this Activity and/or your acceptance and enjoyment of the prize.
  19. Any and all disputes, controversies and conflicts (“Disputes”) arising out of the Activity shall be referred for Arbitration to a Sole Arbitrator to be appointed by EMAMI whose decision shall be final and binding on all. The place of arbitration shall be Kolkata. The Courts at Kolkata shall have the exclusive jurisdiction in respect of all the subject matter with relation to the Activity.
  20. By the act of participating in the activity, the participant shall be deemed to have read, understood and unconditionally accepted the terms and conditions of the activity and further agrees to be bound by the terms and conditions with modifications made, if any, from time to time.