About Us
Our Story
In 2005, Fair And Handsome launched the first-ever cream specially formulated for men. With this breakthrough innovation, it flagged off the Men’s Grooming revolution in India, taking it beyond shaving. This move was the culmination of years of meticulous research and development in understanding how men’s skin is significantly different from women’s skin.
Healthy and radiant skin are no longer exclusive for women. The launch of Fair And Handsome provided men with the opportunity to break free from being closet users of women’s skin care products and still ace Handsome-giri. Fair And Handsome was launched based on research which found that the texture of men’s skin is different from that of a woman. And, there is a need for products that are designed exclusively for men.
Fair And Handsome has had some very credible endorsements from time to time from celebrities such as Shahrukh Khan, Hrithik Roshan, Vidyut Jamwal, Kartik Aryan and most recently, Salman Khan.
Why Choose Us
Your face is a window to your general health. Just like you exercise regularly and have a proper diet for a healthy body, you need to have a grooming regimen for healthy and radiant skin.
Sweat, pollution, dirt and over exposure to sunlight are the main reasons why men have dull and aged looking skin. Also, men sweat much more than women, hence a grooming routine becomes even more important for men.
But, just another grooming routine won’t do. You need products that are designed specifically for the tough male skin.
Because, skin physiology shows difference between men and female skin. Experts have studied the influence of age and sex on skin thickness, collagen and density.